Category — seo
Blogger seo tips
The following are tips that can help you increase search-engine traffic to a blogspot/blogger.com blog.
Step 1 – account settings
1) Blog Title: Title of your blog, this should be short and to the point.
2) Description: This should include keywords related to your blog topic. Also make sure to write complete sentences.
3) Add your blog to our listings? yes. You can get exposure here because it will be presented in various lists around blogger.com.
4) Allow Blog Feeds: Short. Having a short feed is usually better because it gives people a reason to visit your site to read the rest.
5) Post Feed Redirect URL: Get a feedburner account. This will make it easier for people to subscribe to your RSS feed and you can keep track of the number of subscribers.
6) Show Email Post links: yes
Step 2 – remove the top search bar
This will not only make your site look more professional, but your content will get indexed faster.
Use the following code to remove the top bar:
#navbar {
height:0px;
visibility:hidden;
display:none
}
The HTML from your template can be edited by going to Layout->Edit HTML. The above should be pasted underneath <b:skin><
Google pagerank (toolbar can be downloaded for free here) is a way for you to get a basic idea of how popular a website is compared to yours. It’s a good idea to link to pages that have an equal or better pagerank.
5) Anchor text around links (external to your domain and internal)
Relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal links throughout your site.
Anchor text is the text surrounding a link, for example:
<a href=”www.mydomain.com”>your domain link</a>
The anchor text is “your domain link”
February 12, 2009 No Comments
Improving seo with apache mod_rewrite
What is mod_rewrite?
Mod_rewrite is a rewriting engine (based on regular-expressions) built into the apache webserver and it is used to rewrite urls dynamically. The URL manipulations can depend on various tests, of server variables, environment variables, HTTP headers, or time stamps. Even external database lookups in various formats can be used to achieve highly granular URL matching.
How to install it
Apache by default comes with the mod_rewrite module installed but it is not enabled. So if you have Apache installed on your own server, you will need to enable it.
If you need to install apache on your system, there are many free, easy install packages available:
Xamp – http://www.apachefriends.org/en/xampp.html
apache2triad – http://apache2triad.net/
apachePHPMysql – http://apachephpmysql.narhoz.ru/
EasyWebServer – http://e.w.s.free.fr/index_fr.php
FoxServ – http://sourceforge.net/projects/foxserv/
Setting it up
Once installed, mod_rewrite basically relies on one file for all it’s functionality. It’s called .htaccess. This file should be placed in the root directory of your website.
A simple Redirect
Place the following in a .htaccess file:
RewriteEngine on
RewriteRule ^test\.html$ test2.html
RewriteEngine on should always be placed at the beginning of all your .htaccess files.
Note: If you are using a hosting provider, you may have to place the following line in your file (under rewrite_engine on): RewriteBase /
Script details:
- ^ is used before a URL. If a relative URL is used, it starts in the same directory as the .htaccess file
- $ is used for the end of a string that will be matched.
- \ is used to escape the period, periods need the \ before them if they are not going to be part of the actual rule (in this case, it is part of the filename).
This script will redirect all access from test.html to test2.html. IE: if a user goes to http://www.yoursite.com/test.html, they will be automatically forwarded to http://www.yoursite.com/test2.html
Improving your website SEO
An easy and simple way to generate more keyword related traffic is the following:
RewriteRule ^keyword_1.htm$ /myscript.php [NC,L]
In this example, all requests to keyword_1.htm are actualling going to myscript.php.
Other interesting uses
A) Blocking a specific Ip addressing from accessing your website.
RewriteCond %{REMOTE_ADDR} ^(W\.X\.Y\.Z)$
RewriteRule ^/* http://www.yoursite.com/sorry.htm [L]
Replace w.x.y.z with the IP you would like to block and http://www.yoursite.com/sorry.htm with the redirected URL.
B) Block/redirect a site that is linking to you
RewriteCond %{HTTP_REFERER} ^http://www\.blockedsite\.com [NC]
RewriteRule ^/* http://www.yoursite.com/sorry.htm [L]
Replace http://www.blockedsite.com/ with site you do not want linking to you, and http://www.yoursite.com/sorry.htm with the redirected URL.
C) preventing people from linking to your images
RewriteCond %{HTTP_REFERER} !^http://(www\.)?yoursite\.com [NC]
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} ^http://.*$
RewriteRule \.(png |gif | bmp | jpe?g|)$ /images/stopstealing.png [L]
Replace http://www.blockedsite.com/ your site, and /images/stopstealing.png with an image path of choice.
February 9, 2009 2 Comments
10 phpBB seo tips
The following are 10 tips that will help you get better search engine placement with PHPbb(available for free here: http://www.phpbb.com/).
1) Remove the “View Latest Post†icon and link on index.php
This is a page rank drain issue. The link is restored but the image is removed because it makes the page too “busy†and because the images are not as attractive as the text link we will subsequently create using the last post date.
2) Make the date of the last post link to the last post like the icon did on index.php
3) Unlink the username of the last post on index.php
As explained above the latest post link is now accessed from thelatestt post date. There are a few reasons for this. First of all a text link is almost always better than an image link. Secondly the text link will change (as the dates change). This makes the link more attractive to search engines but most importantly it provides a slight chance at more keyword traffic by branding the link with a date and time as a keyword.
The links to the profiles are also not the focus of the site. Most users are not searching the internet for information in your users’ profiles. So this helps direct the search engines to the content on the topics instead of the many other links search engines could follow.
4) Remove listing of moderators on index.php
This is a MOD by John Abela. It removes the listing of moderators on the index page. This helps make the page less “busy†and also helps direct the spiders toward the content and not the profiles. It reduces the index page’s queries by 2, so it also helps improve forum speed a bit.
5) Remove session IDs for all search engine spiders
This is a crucial part of this mod. It is based on code that was posted by a user named Darlantan but it is unclear who wrote the original snippet.
This code removsessionion IDs for all guests. This means ALL spiders can spider your forum without session IDs in the URLs.
NOTE: This means you can’t enable guest posting to your forums. It won’t hamper guests in any way other than disallowing them to post. phpBB recently improved security with their session IDs so this code strikes a perfect balance between session ID integrity and search engine spidering.
6) Unlink the username of the last post on viewforum.php
This is purely for page rank drain and to direct the search engine spiders to the content. Pages with too many links are penalized by some search engialgorithmsyms. The links to the profiles are also not the focus of the site. Most users are not searching the internet for information in your users’ profiles. So this helps direct the search engines to the content on the topics instead of the many other links search engines could follow.
7) Remove the “View Latest Post†icon and link on viewforum.php
This is a page rank drain issue. The link is restored but the image is removed because it makes the page too “busy†and because the images are not as attractive as the text link we will subsequently create using the last post date.
Make the date of the last post link to the last post like the icon did on viewforum.php
As explained above the latest post link is now accessed from thelatestt post date. There are a few reasons for this. First of all a text link is almost always better than an image link. Secondly the text link will change (as the dates change). This makes the link more attractive to search engines but most importantly it provides a slight chance at more keyword traffic by branding the link with a date and time as a keyword.
9) Unlink the author username on viewforum.php
This is purely for page rank drain and to direct the search engine spiders to the content. Pages with too many links are penalized by some search enginalgorithmsms. The links to the profiles are also not the focus of the site. Most users are not searching the internet for information in your users’ profiles. So this helps direct the search engines to the content on the topics instead of the many other links search engines could follow.
10) Remove signatures for guest views
This modification removes repetitive text from the topic pages. As signatures are text that is not usually relevant to the topic they distract search engines dilutelute the key words. This makes the signatuinvisibleible for guests so that search engines (and guests!) focus on the content of the topic. it also helps if you allow users to put links in their signatures as you will not lose any page rank through these links anymore.
February 3, 2009 1 Comment
