Posts from — July 2009

What is google products?

Many people don’t know that google has a search engine designed for products called google products. This service can be used to get more traffic to products on your website.

The first step is to signup with google base. Next, You can start adding your products.

There are a few ways to doing this:

1) one at a time

This is the easiest way to add a product. Google provides a step-by-step interface for adding individual products. This works well if you only have a couple of products.

2) Data feed

This format makes it easier to update large amounts of products at one time. Your feed file can be in a variety of different formats: text, XML, or shopping.com/shopzilla feeds.

Here is an example feed (all of these fields are required):

More information about this can be found here.

After your feed is setup, you can schedule when you want google to retrieve it (daily,monthly, or weekly) by clicking “create” under the schedule column. You just need to specify a link to the xml file (on your webserver).

3) google base data api

This is an XML based api that allows you to add, update, edit, and remove product information from your feed. More information about this can be found here.