5 free ways to research market trends

1) Google Trends

You can use this tool to compare daily unique visitors to your site compared to multiple competitors. When you’re signed in with a google account, it will display volume numbers. You can segment by region or time period and also see what sites or search terms visitors used. As an example, I searched twitter.com.

Here are the results:

link: Here

2) Google Insights for Search

You can view trending of interest in your company versus that of your competitor’s company versus that of keywords of products or services in your category. It also allows you to filter by region. As an example, you could track the interest for pepsi in Brazil in the last 12 months and compare it to the interest in Canada.

Link Here

3) Google ad planner

This service is still in beta, but it can give you some valuable demographic information. You can: search for websites relevant to your audience, access aggregated statistics on the number of unique visitors, create lists of websites where you’d like to advertise and store them in a media plan, and generate aggregated website statistics for your media plan.

Link Here

4) Google alternative view for search results

This is an experimental service from google. You need to go to the link below and click on: “join this experiment”. You can search for keywords and specify a month/year filter.

Link Here

5) twist.flaptor.com

This site will allow you to search for daily trends on twitter. This includes a graph of the search term and individual tweets that contained it.

Link Here