5 search engine ranking tips
Although it is difficult to know exactly what Google and other search engines use to determine your search result rankings, the following are five methods that are known to help your site pages get better keyword targeted traffic:
1) Keyword usage in title tag
It is a good idea to use keywords in your page titles.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. Also, all major web crawlers will use the text of your title tag as the heading in your listings.
example:
<head>
…
<title>Your page name with keywords</title>
..
</head>
2) Keyword usage in the body of the page
Body text is the text that visitor see on your website.
Don’t overuse keywords in your text. The good rule is to use keywords once or twice in each paragraph of your page. If you are using your keywords too often, search engines might penalize your site and mark you as spam.
The following can’t be crawled by search engines:
- Text embedded in JavaScript of Flash
- Text used in image files (jpg, gif, png, bmp) (However, an alternative to this is to use keywords in the alt tags or in the name of the image file)
- Text that is accessible only on a submit form or other portion of the page that requires some action or interaction with the user
If search engine bots can’t see the text on your website, it won’t be indexed.
3) Age of site
The age of your site is also a factor in your ranking. This is because domains are cheap these days and newer domains are more likely to contain spam or link farms.
4) Popularity of outbound links
It’s not just the types of sites that you link to that counts (which should also be related to your page content). You also need to make sure that you do not link to blacklisted sites (google will many times blacklist your site if you link to too many sites that aready blacklisted.) Once you are on this list, it will be difficult to get back to your previous rank.
Google pagerank (toolbar can be downloaded for free here) is a way for you to get a basic idea of how popular a website is compared to yours. It’s a good idea to link to pages that have an equal or better pagerank.
5) Anchor text around links (external to your domain and internal)
Relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal links throughout your site.
Anchor text is the text surrounding a link, for example:
<a href=”www.mydomain.com”>your domain link</a>
The anchor text is “your domain link”
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